Name: Sovereign Bath Towels by Martex / WestPoint
Brand: WestPoint Hospitality
Availability: InStock
Rating: 5 (3 reviews)

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WestPoint/Martex Sovereign Bath Towels by Martex / WestPoint

Overview
Reviews

Product Description

WestPoint Hospitality by Martex Sovereign Bath Towels by Martex / WestPoint

The Martex Sovereign collection is a popular blended dobby ensemble that balances design and durability for busy hospitality properties. With a traditional dobby border and Intelliweave construction, these towels deliver superior durability, dimensional stability, and faster drying. Fresh&READY products arrive ready for immediate use, and the collection is lab-tested for hospitality performance. Available in classic White and Ecru across bath sheets, towels, hand towels, washcloths, and tub mats.

Key Features

100% ring spun cotton loops with an 86% cotton / 14% polyester blended base
Intelliweave construction for improved dimensional stability and faster drying
Fresh&READY – ready for use on arrival, reducing initial laundering steps
Traditional single or double dobby decorative border
Lock-stitched, bar-tacked hems for longer life and durability
Lab-tested for hospitality use to support long-lasting performance
OEKO-TEX Standard 100 certified; available in White and Ecru

Detailed Specifications

SKU	Attributes	Price
7132341	White / Bath Sheet 35X66 \| 20.6Lb/Dz \| Pack Of 12	$133.13
7132356	White / Bath Towel 27X54 \| 17Lb/Dz \| Pack Of 12	$100.54
7132352	White / Bath Towel 27X54 \| 15Lb/Dz \| Pack Of 12	$95.20
7132354	White / Bath Towel 27X50 \| 14Lb/Dz \| Pack Of 12	$84.34
7132343	White / Bath Towel 24X50 \| 10.5Lb/Dz \| Pack Of 12	$65.19
7132339	White / Hand Towel 16X30 \| 4Lb/Dz \| Pack Of 24	$51.56
7132345	White / Hand Towel 16X27 \| 3Lb/Dz \| Pack Of 24	$40.88
7132347	White / Washcloth 13X13 \| 1.5Lbs/Dz \| Pack Of 48	$42.72
7132349	White / Washcloth 12X12 \| 1Lbs/Dz \| Pack Of 48	$33.14
7135404	White / Tub Mat 20X34 \| 10Lb/Dz \| Pack Of 12	$59.29
7132340	ECRU / Bath Sheet 35X66 \| 20.6Lb/Dz \| Pack Of 12	$137.00
7132355	ECRU / Bath Towel 27X54 \| 17Lb/Dz \| Pack Of 12	$116.01
7132353	ECRU / Bath Towel 27X50 \| 14Lb/Dz \| Pack Of 12	$89.86
7132338	ECRU / Hand Towel 16X30 \| 4Lb/Dz \| Pack Of 24	$53.41
7135403	ECRU / Tub Mat 20X34 \| 10Lb/Dz \| Pack Of 12	$60.95

Bulk & Trade Programs

Volume and contract pricing available for hotels, motels, and resorts. Request a tailored quote.

Compliance & Care

Composition: 100% ring spun cotton loops; blended base 86% cotton / 14% polyester with cotton/poly blend underweave. Fresh&READY – products are ready for use on arrival. Intelliweave construction for improved dimensional stability; dries faster. Certification: OEKO-TEX Standard 100. Care: Machine wash before use; wash light colors in warm water only; non-chlorine bleach when needed; tumble dry low. Note: Computer monitors represent colors differently; consider purchasing a sample to avoid restocking fees.

Frequently Asked Questions

Q: Do Martex Sovereign bath towels need to be washed before first use in guest rooms?

A: The Sovereign line carries Fresh&READY technology, indicating the towels are ready for use on arrival; however, some care labels and many hotel SOPs still require a pre-wash. If your brand standards call for pre-washing, launder in warm water, avoid fabric softeners, use non-chlorine bleach only when needed, and tumble dry low. If deploying without a pre-wash, spot-check a few towels for linting and finishing before releasing them to housekeeping.

Q: What laundering settings help maximize service life in our on-premise laundry?

A: Follow the manufacturer’s care guidance: wash light colors in warm water, use non-chlorine bleach when needed, and tumble dry low. Avoid fabric softeners and silicone additives, which reduce absorbency and can trap soils. Do not overfill washers or dryers; use high-G extraction to reduce dryer time, and finish with a cool-down to protect lock-stitched, bar-tacked hems. Aim for a neutral to slightly acidic final pH to preserve cotton loops and maintain hand feel for guest rooms.

Q: Can we use chlorine bleach for stain removal on these towels?

A: The manufacturer specifies non-chlorine bleach when needed. For white towels, properties that must use chlorine should keep concentration low, limit contact time, rinse thoroughly, and neutralize to protect cotton loops; for ecru, avoid chlorine altogether to prevent color loss. Oxygen-based bleach and proper souring are preferred methods in most hospitality laundries to control graying and staining without excessive fiber damage.

Q: Do these towels dry faster, and should we change dryer programming?

A: Yes. The Intelliweave construction and cotton/poly underweave are engineered for dimensional stability and faster drying under hospitality conditions. Audit your dryer cycles and consider reducing time or temperature to prevent overdrying, which accelerates wear and can damage hems. High-G extraction from your washers will further shorten dryer time in the laundry operation.

Q: Will the 86/14 cotton/poly blend affect guest-facing absorbency?

A: No—the guest-facing loops are 100% ring-spun cotton for absorbency and hand, while the blended base enhances durability and stability under commercial laundering. Avoid fabric softeners and over-drying, which can reduce absorbency. After one to two standard cycles, towels typically reach optimal absorbency for guest room use.

Q: How long do Martex Sovereign towels typically last in hotel circulation?

A: Service life depends on wash chemistry, dryer temperatures, soil levels, and rotation (par) in your property. The Sovereign line is lab-tested for hospitality use and features lock-stitched, bar-tacked hems to reduce unraveling; maintaining at least a 3-par rotation and following care instructions helps extend lifespan. Housekeeping should cull pieces with frayed hems, thinning loops, or persistent graying to keep guest presentation consistent.

About WestPoint Hospitality by Martex

WestPoint Hospitality by Martex produces the Martex Sovereign collection—engineered for long-lasting performance, lab-tested for hospitality use, and offered in classic colors with a traditional dobby design.

About Hotels4Humanity — Supplying hotels with verified, brand-authorized products since 2008.

Product Videos

Custom Field

Construction 100% Ring Spun Cotton Loops

Feature Fresh&Ready

Feature Intelliweave

Product Reviews

Write a Review

3 Reviews Hide Reviews Show Reviews

5
Reliable Quality with Great Longevity

Posted by Linen Room Supervisor, Silver Retreat & Residences on Oct 19th 2025

These towels have proven to be highly durable and quick-drying, allowing for efficient turnaround in our busy laundry. Guest feedback has been consistently positive, especially regarding their softness and absorption.
5
bath towels

Posted by connieuhre on Aug 20th 2023

I always buy my Towels by weight and these are excellent
4
Bath sheets

Posted by Anna Mander on Mar 17th 2022

Extremely efficient service who kept me informed of delays and delivery. The quality was a little disappointing as the Towels are a little thin compared to others I have purchased. They are soft and the texture is good so we will see how they last. Vert easy company to work with.

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Sovereign Bath Towels by Martex / WestPoint