Identify Assets and Capabilities Your Hotel Might Provide in Alliance
The assets and capabilities that a hotel might gain from a strategic alliance with nonprofits and community stakeholders is an the increased visibility and influence in the local community, Access to top talent, Increased employee engagement and Improved customer service and satisfaction. In exchange, The assets and capabilities your hotel might bring to an alliance with a nonprofit or community stakeholder include its physical space and resources, such as meeting and event space, hospitality services, and access to technical equipment. Your hotel may also have strong marketing and communications capabilities that can be used for fundraising or volunteer recruitment.
To prepare for developing effective alliances with non profits, identify the assets and capabilities your property possesses that may be valuable to a Nonprofit. By identifying what your hotel can provide alliance partners, you can also determine what types of nonprofts are most likely to value an alliance with your assets.
Read the following list of assets and capabilities(A&C) on which hotels build alliances with hotels. Briefly describe your organization’s assets and capabilities, and indicate the types of nonprofits (or specific stakeholders) that are likely to value them.