It doesn’t take a magnifying
glass to peer into the new ways of living in 2018. With changes in music
choices, foods and fashion, it’s no surprise that the average traveler has also
gone through a metamorphosis. To not be left in the dust by the new ways of
traveling, it’s important to know the recent trends and how to adapt in order
to secure success for your establishment.
To begin, the average
travelers are no longer relegated to business people, nuclear families and retirees.
Solo travel has been a trend for a couple of years now, as millennials begin to
age travel has become a big component of their lifestyles. They aren’t waiting
for friends and family to join, they are taking months off at a time to travel
the world on their own. There is also an increase in solo parents with their
child(ren) traveling. According to Stats Canada Survey and the United Kingdom’s
Office for National Statistics, there are millions of lone-family travelers. What
do these two trends mean for your inn/hotel? Offer package deals for those
types of travelers. A lone traveler will be happy to see a discount for booking
solo nights instead of two adults, likewise with solo parents. Also, any
pamphlets, tours or events to local sites will entice lone travelers to lodge
with you, if it means getting in touch with other solo travelers and immersing
themselves in the local culture. Of course, don’t forget your baby boomers either;
they still book hotels more than any other age group because of the traditional
amenities like room service. It’s important to still display the basics of a
good hotel experience.
In addition, wellness
travel is becoming a thing. Not only do people want to travel to destinations
to learn about the locals but they don’t want to skip a beat with their
exercise. Having a fitness center, as modest as it may be, will still be a
great amenity to boast to your clientele. Tours to local running and biking
sites or a deal with a business that provides such excursions to offer your
lodgers will appeal to those travels seeking those types of adventures. This trend
also falls in line with travelers looking for green-conscious places to stay. If
any part of your hotel goes to supporting the green movement by reducing waste
and conserving energy, this is also an amenity to flaunt before your guests. A wellness
traveler is most likely a green one too.
Of course, living in a technological
world, the majority of people now make travel arrangements online. Euromonitor
International places sales to be around 44 percent online and that number is
expected to increase by 2020. Therefore, as a hotelier it is very important to
have a user-friendly interface to booking or purchasing items from your hotel.
Speaking of technology, having some kind of social media presence could only
help in spreading word of your establishment. Whether that is a Facebook page
or an Instagram to show off images of your hotel, keeping guests in the loop of
room specials or availability via social media can help direct traffic to your
sites website and thus more bookings! This also means that within your hotel
itself, it’s very important to have access to WiFi, and most travelers expect
that to be free, or at least included in their total booking price and not a
separate purchase. A lot of millennials still work while traveling and expect a
steady connection to do so while vacationing.
A lot of these
suggestions are common sense tips when looking at the new age traveler. The
ability to cater to multiple types of travelers such as millennials, baby
boomers, solo and lone parents with their children will bring in more lodgers,
which is always a plus! Of course as a hotelier, you decide the look and vibe
of your establishment and thus can cater to one or two types of travelers
respectively. Whatever it may be, having knowledge about the type of guest you
are trying to bring in and keep can only spell success for the future.